Henri Toulouse-Lautrec (1864-1901)
View Artist Biography
Title:
The Ault Wiborg Co.
Date:
circa 1951
Size:
9.75" x 12.5"
Medium:
Lithograph
Price:
$375.00
INV. #:
14868
The AULT & WIBORG CO., artist: Henri Toulouse-Lautrec; year: 1951; size: 9.75" x 12.5". Archival linen backed and presented in a 16 " x 20" folder for protection that is also suitable for framing.
Printed by Mourlot and Feres; Paris.
The image is for the makers of fine printing and lithographic ink. The company was located in Cincinnati, New York and Chicago. This was the only commission piece that Toulouse-Lautrec did for the United States.
"This lithograph represents Lautrec's only American poster commission which came from the ink manufacturers Ault & Wiborg of Cincinnati. The poster is also his only work printed on zinc rather than stone. Its medium, and small scale were dictated by the necessity of sending the plates across the Atlantic for printing. His design showing a couple at a concert was certainly printed in ink, but otherwise has little to do with the company's product. It is typical of the occasional disparity between Lautrec's imagery and thing that is meant to be advertised. The promotional lure, one used extensively in the nineteenth century, is a colourful depiction of a pretty young woman.
The image brings out the subtle psychological tensions which Lautrec often sensed in theatre audiences. Seated together in a loge, the man and woman seem to be in two different worlds: she is lost in a melancholy reverie. The pair are reminiscent of Jane Avril and the critic Edouard Dujardin in the poster Divan Japonais although the actual models were probably the actress Emiliene d'Alencon and the banker Henri Fourcade" (San Diego Museum of Art)
Printed by Mourlot and Feres; Paris.
The image is for the makers of fine printing and lithographic ink. The company was located in Cincinnati, New York and Chicago. This was the only commission piece that Toulouse-Lautrec did for the United States.
"This lithograph represents Lautrec's only American poster commission which came from the ink manufacturers Ault & Wiborg of Cincinnati. The poster is also his only work printed on zinc rather than stone. Its medium, and small scale were dictated by the necessity of sending the plates across the Atlantic for printing. His design showing a couple at a concert was certainly printed in ink, but otherwise has little to do with the company's product. It is typical of the occasional disparity between Lautrec's imagery and thing that is meant to be advertised. The promotional lure, one used extensively in the nineteenth century, is a colourful depiction of a pretty young woman.
The image brings out the subtle psychological tensions which Lautrec often sensed in theatre audiences. Seated together in a loge, the man and woman seem to be in two different worlds: she is lost in a melancholy reverie. The pair are reminiscent of Jane Avril and the critic Edouard Dujardin in the poster Divan Japonais although the actual models were probably the actress Emiliene d'Alencon and the banker Henri Fourcade" (San Diego Museum of Art)