Hanns Lohrer Biography
During the 1950s and 60s, Lohrer played a pivotal role in the visual appearance of the Porsche brand which was founded in 1948. In this special exhibition the Porsche Museum pays testimony to the timeless quality of Lohrer’s works, which made a lasting contribution to creating the positive image of the then fledgling sports car manufacturer.
A selection of victory posters created by Hanns Lohrer at the close of every year to visually capture Porsche’s sporting successes is one area of focus at the exhibition.
The series of posters designed by Hanns Lohrer in 1961 depicting the Porsche 356 in the context of sports such as golfing, hunting or horse riding.