John Lagatta (1894 - 1977)

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Saturday Evening Post Poster, linen backed, large format, original, couple getting married, flowers, formal attire.Saturday Evening Post Poster, linen backed, large format, original, couple getting married, flowers, formal attire.Saturday Evening Post Poster, linen backed, large format, original, couple getting married, flowers, formal attire.Saturday Evening Post Poster, linen backed, large format, original, couple getting married, flowers, formal attire.Saturday Evening Post Poster, linen backed, large format, original, couple getting married, flowers, formal attire.
Title:
Saturday Evening Post Wedding Newlyweds
Date:
1939
Size:
21.75" x 28"
Medium:
Offset-Lithograph
Price:
$425.00
INV. #:
6749Sat
 
Original 1939 Saturday Evening Post newsstand vintage poster, archival linen-backed in Grade A- condition, ready to frame.

Capture a piece of American golden-age illustration with this rare, original newsstand poster for The Saturday Evening Post, dated June 24, 1939. Unlike the standard magazine, this large-format poster was produced in limited quantities for point-of-sale display in bookstores and newsstands to promote that week's issue.

The artwork, titled "Wedding Day" (or "Off for the Honeymoon"), is a stunning example of John La Gatta's work, one of the era's most celebrated "pretty girl" illustrators. Known for his sophisticated use of color and elegant subjects, La Gatta depicts a glamorous bride and groom in a cinematic moment of romance. The vibrant pastels and masterful composition make this a standout piece of mid-century advertising art.

LaGatta was born in Naples, Italy, but received his education in America, studying under Kenneth Hayes Miller and Frank Alvah Parsons at the New York School of Fine and Applied Art. His first work was in advertising, and much of his early work shows the influence of Étienne Drian, the famous French illustrator. He worked for many of America's most prominent magazines, including Ladies' Home Journal, Cosmopolitan, Woman's Home Companion, Redbook, McCall's, and Harper's Bazaar. He eventually painted twenty-two Saturday Evening Post covers.

This poster has been professionally archival linen-backed, a process that stabilizes the vintage paper, flattens fold lines, and protects it for centuries. It is in excellent vintage condition and arrives ready for a custom frame.

Each poster includes a Certificate of Authenticity. We use sturdy, appropriate packaging to ensure it arrives safely. We strive to provide the most accurate and detailed online descriptions of the artwork's condition.

Consider The Vintage Poster your trusted source for antique posters. Buy with confidence. We guarantee your satisfaction and are always ready to help. With over 30 years in the business, we keep our inventory regularly updated and available online. To purchase, add the item(s) to your cart and proceed to checkout. We will ship promptly to your door. Your satisfaction is our top priority, and we stand behind it.

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#NormanRockwell #SaturdayEveningPost #John Lagatta
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