Leonetto Cappiello (1875 - 1942)
View Artist Biography
Title:
Cachou Lajaunie
Date:
1900
Size:
38" x 53.75"
Medium:
Lithograph
Price:
$4,850.00
INV. #:
6180
Cachou Lajaunie original vintage stone lithograph poster. Cappiello's 1st poster for Lajaunie breath freshening pastilles ("indispensable for smokers") His client, Mr. Lajaunie wrote to Vercasson, the printer, to say that in France and abroad numerous collectors were asking for copies of this beloved image.
His early style of flat planes and colors–rooted in his experience as a caricaturist–is very different from the more dimensional design we see in the second image, done two decades after and printed by Devambez. The client, Mr. Lajaunie, wrote glowingly to Vercasson: “When you submitted the maquette of my poster by Cappiello, I simply told you I was satisfied. . . . Today [a year later] I appreciate it better still for the originality of the design and the happy choice of colors. This poster has truly contributed to the increasing success of my candies. In France and abroad, numerous collectors have asked me for a copy, which proves to me the favor this poster has garnered among the public and among connoisseurs” (Cappiello, 231). This is the Spanish version.
The pharmacist, Leon Lajaunie, set up his pharmacy in Toulouse. After developing several invigorating elixirs, he turned to cachous, as an aramotic for perfuming the breath whose strong flavor covered smoker's breath. (Health posters, p 169.)
This is an Original Lithograph Vintage Poster; it is not a reproduction.
The Vintage Poster has been working with collectors around the world helping them with their original vintage poster collections. Our posters come with a Certificate of Authenticity. We stand behind the description and condition of the vintage posters shown on the website.
The Vintage Poster is an IVPDA certified vintage poster dealer. Available online to you 24/7.
We are glad to assist you. Our current inventory is online and is updated frequently. To purchase, simply add the item(s) to your cart and check out. They will be delivered to your door. Your satisfaction is guaranteed!
#originalposter #vintageposter #vintageposter #Cappiello #CachouLajaunie
His early style of flat planes and colors–rooted in his experience as a caricaturist–is very different from the more dimensional design we see in the second image, done two decades after and printed by Devambez. The client, Mr. Lajaunie, wrote glowingly to Vercasson: “When you submitted the maquette of my poster by Cappiello, I simply told you I was satisfied. . . . Today [a year later] I appreciate it better still for the originality of the design and the happy choice of colors. This poster has truly contributed to the increasing success of my candies. In France and abroad, numerous collectors have asked me for a copy, which proves to me the favor this poster has garnered among the public and among connoisseurs” (Cappiello, 231). This is the Spanish version.
The pharmacist, Leon Lajaunie, set up his pharmacy in Toulouse. After developing several invigorating elixirs, he turned to cachous, as an aramotic for perfuming the breath whose strong flavor covered smoker's breath. (Health posters, p 169.)
This is an Original Lithograph Vintage Poster; it is not a reproduction.
The Vintage Poster has been working with collectors around the world helping them with their original vintage poster collections. Our posters come with a Certificate of Authenticity. We stand behind the description and condition of the vintage posters shown on the website.
The Vintage Poster is an IVPDA certified vintage poster dealer. Available online to you 24/7.
We are glad to assist you. Our current inventory is online and is updated frequently. To purchase, simply add the item(s) to your cart and check out. They will be delivered to your door. Your satisfaction is guaranteed!
#originalposter #vintageposter #vintageposter #Cappiello #CachouLajaunie