Gino Boccasile (1901 - 1952)

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13.5" x 19"
INV. #:
ZAPPAROLI, artist: Gino Boccasile, original Italian lithograph; size 13.5" x 19". It is said that the woman's face in many of Boccasile's vintage posters are that of his wife. Archival linen backed original ready to frame; in excellent condition.

Since 1919, Panettone cakes have been a favorite Italian tradition during the holidays. A wonderful treat which is perfect as a gift or sharing with friends and family. This brand of Panettone was made by the Zapparolli bakery of Milan. (Note the famed Duomo in the background).
(center shows flash that is not in the poster.)

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More about the artist. Gino Boccasile (1901-1952) Born in Bari Italy in 1901. He moved to Milan in 1925 at the age of 24 and worked at the Mauzan-Morzenti Agency as a student of Achille Mauzan. He traveled to Paris and afterwards to Argentina at the insistence of Achille Mauzan, who continued to stay in Argentina for many years to come. Boccasile returned to Milan where he worked at the firm of Pitigrilli during the 1930's, both in posters and for fashion magazines. He created many works during the 1930s for products and travel destinations ie: Viareggio 1934, Torneo Tennistico-SanRemo, Federazion Italiana Nuoto and Cafe Moretto and many more. As the 1930's came to an end, Mussolini replaced the King and went to war with the Nazi regime. Boccasile went to work for the fascists creating some of the most startling images of propaganda ie: Londra, Germania e veramente suo Amico, Negro robia una statua and many others which are highly sought after today. Many have no signature due to the volatile nature of his propaganda . During and after the war, most of Boccasiles' works were done in 'offset' typography. After the war, Boccasile set up his own agency where he was quite prolific. Both he and his students were very sought after ie: Musati, Ferramante, Busi, Mosca, doing works for anything from Night Club acts, to travel and products ie: Lama Bolzano, Talco Paglieri, Castroreale Bagni, Yomo, Lauro Olivo, Olio Radino and too many more to mention. Gino Boccasile died in Milano at the age of only 51.