Michael Gibson

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Title:
Original Levis's Olympic Skiing North America
Date:
1979
Size:
18 x 24
Medium:
Offset-Lithograph
Price:
$198.00
INV. #:
21309
 
Original Vintage Poster, Moscow 1980, Olympics Levi's Skiing North America. Original first printing of this poster.
official sponsors of the US team for the 1980 Olympic Games;
The campaign was titled “Levi’s Olympic Opportunity Sweepstakes" and each poster emphasized the sport associated with one of the six continents:

Great artwork depicting a sliding red skier with the globe behind highlighting the North American continent.

One of six posters produced by Levi-Strauss for the 1980 Mosco Olympic games. The posters were created with a sport that was associated with of the six continents. Levi's logo and stylized title text in the margin below the images, Levi's commissioned FCB Advertising in San Francisco to produce a set of six posters and designed by some of the top commercial artists of the 1970s and 1980s,

The US pulled out of the Moscow Olympics due to the Soviet Union's invation of Afghanistan. A small group of these prosters were printed. Levi’s abandoned the promotios.

The artists that created the Levi 1980 Olympic posters are: Nicolas Sidjakov, Bryan Honkawa, Michael Manwaring, M. Schwab, Michael Gibson

#skiing #olympics #olympicsposter #vintageposters #sports #sportsposter
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