Studio Rocher

 
Original poster: Eriac Cyclomoteurs. Designed by Studio Rocher. <br>Printer: Imp. Aussel, Paris. <br> <br>This motorcycle was the first to complete an 18,000 km trip from Paris to Tokio. <br> <br>The designers at Studio Rocher managed to pack a Original poster: Eriac Cyclomoteurs. Designed by Studio Rocher. <br>Printer: Imp. Aussel, Paris. <br> <br>This motorcycle was the first to complete an 18,000 km trip from Paris to Tokio. <br> <br>The designers at Studio Rocher managed to pack a Original poster: Eriac Cyclomoteurs. Designed by Studio Rocher. <br>Printer: Imp. Aussel, Paris. <br> <br>This motorcycle was the first to complete an 18,000 km trip from Paris to Tokio. <br> <br>The designers at Studio Rocher managed to pack a Original poster: Eriac Cyclomoteurs. Designed by Studio Rocher. <br>Printer: Imp. Aussel, Paris. <br> <br>This motorcycle was the first to complete an 18,000 km trip from Paris to Tokio. <br> <br>The designers at Studio Rocher managed to pack a Original poster: Eriac Cyclomoteurs. Designed by Studio Rocher. <br>Printer: Imp. Aussel, Paris. <br> <br>This motorcycle was the first to complete an 18,000 km trip from Paris to Tokio. <br> <br>The designers at Studio Rocher managed to pack a
Title:
Eriac Cyclomoteurs
Date:
1949
Size:
31.75" x 47"
Medium:
Lithograph
Price:
$1,700.00
INV. #:
19199
 
Original Vintage Poster: Eria Cyclomoteurs - Paris to Tokyo 18,000 km. Endurance Race, Archival linen-backed and ready to frame. Printer: Rocher Studio.

Creator: Unknown (attributed to a French graphic artist studio)
Place of Origin: France
Date of Manufacture: Circa 1949

Materials and Techniques: Lithograph on paper
Condition: Excellent – Professionally linen-backed, vibrant colors reserved. Dimensions: 47" H x 31" W (119 cm x 79 cm)

This striking original vintage poster advertises Eria Cyclomoteurs, a pioneering French moped manufacturer. It celebrates their legendary Paris to Tokio (Tokyo) endurance race – a daring promotional feat that captured the imagination of adventure seekers in the interwar period. Printed in bold lithographic style with vivid reds, blues, and yellows, the artwork depicts a fleet of sleek Eria mopeds racing across exotic landscapes, from the Eiffel Tower to Mount Fuji, symbolizing speed, reliability, and global ambition. The poster's dynamic composition, with stylized riders and sweeping motion lines, exemplifies the Art Deco influences prevalent in advertising design.

About Eria Cyclomoteurs: Founded in 1922 in Lyon, France, Eria Cyclomoteurs emerged as a key player in the burgeoning motorized bicycle industry during the post-World War I era. The company specialized in affordable, lightweight cyclomoteurs (a blend of bicycle and motorbike) designed for urban commuters and rural travelers. Eria's innovations included durable two-stroke engines and ergonomic frames that emphasized efficiency and ease of use, making them popular among working-class Europeans. By the 1930s, Eria had expanded its lineup to include models capable of long-distance travel, competing with brands like Peugeot and Motobécane. The company ceased operations in the late 1940s due to post-war economic shifts, but its legacy endures through collectible memorabilia like this poster.

The Paris to Tokyo Race: In 1935, Eria orchestrated an ambitious publicity stunt known as the "Paris to Tokyo Trace" (often referred to as a race, though it was more of an endurance challenge). A team of intrepid riders embarked on a grueling 18,000 km journey from Paris, France, to Tokyo, Japan, traversing Europe, the Soviet Union, China, and beyond on specially modified Eria mopeds. The event, sponsored by the company to showcase the vehicles' robustness in extreme conditions – from alpine passes to desert sands – lasted over three months and was chronicled in newspapers worldwide. While not a competitive race in the traditional sense, it highlighted feats of engineering and human perseverance, with participants facing mechanical breakdowns, harsh weather, and geopolitical tensions. Only a handful of riders completed the trek, cementing Eria's reputation as a maker of unbreakable machines. This poster was likely produced to commemorate the event and promote sales, making it a rare artifact of early 20th-century motorsport history.

Perfect for collectors of vintage advertising, automotive ephemera, or Art Deco graphics, this poster would make a bold statement in a modern loft, garage, or gallery wall. Ready to frame and display. Shipping available worldwide; contact us for details.

Original vintage advertising poster for the legendary Italian-crafted engine Ciccolo, one of the first postwar cyclemotor engines on the market, powering one of the first Ducatis. Prototypes were first marketed in 1947, and it quickly became the most highly regarded motor. The cyclemotor won several tourism and sporting competitions, including the 18,000-kilometer Paris-Tokyo ride in 1949, and reached the world speed record at Monza in 1950.

Each poster includes a Certificate of Authenticity. We use sturdy, appropriate packaging to ensure it arrives safely. We strive to provide you with the most accurate and detailed descriptions and conditions of the artwork here online.

Consider The Vintage Poster your trusted source for antique posters. We guarantee your satisfaction and are always ready to help. Our current inventory is available online and updated regularly. To purchase, add the item(s) to your cart and proceed to checkout. They will be shipped promptly to your door. Your satisfaction is our top priority, and we stand behind it.

#originalposter #vintageposter #Historicalposter #authenticvintageposter #oldposters #originalposters #antiqueposters #Authenticvintageposter #affiche #rareposter # #originaltravelposter #travelposter #postersonline #Paris #Tokio #Motorcycle #moped