Leonetto Cappiello (1875 - 1942)

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Buvez du Vin
11 3/4 x 15 3/4
lithograph caratone
$1501 to $3000
INV. #:
Framed original Buvez du Vin Leonetto Cappiello. In 1933, President Roosevelt repealed the National Prohibition Act against the sale, consumption, and transportation of alcohol in the United States. While such laws were never in effect in France, it is interesting to consider that Cappiello was commissioned to create this poster for the French wine industry that same year, promoting enjoying life by drinking wine. As most vineyards in the United States were in ruins, and those that weren't made cheap, vile wine, imported wine, especially from France, was the only means of obtaining any grape alcohol of quality. While probably not aimed at an American audience, this poster is a reminder that wine was no longer vilified the world over. This is the small, in-store display on board, with grommets at the top.

Framed in Roma guilded silver, hand wrapped mat and 99% reflection control museum glass.