John Lagatta Biography

LaGatta was born in Naples, Italy, but received his education in America, studying under Kenneth Hayes Miller and Frank Alvah Parsons at the New York School of Fine and Applied Art. His first work was in advertising and much of his early work shows the influence of Etienne Drian, the famous French illustrator.

In 1914, he moved to Philadelphia to design film posters for Lubian Film Company. In 1916

He did work for many of America's most prominent magazines including Ladies' Home Journal, Cosmopolitan, Woman's Home Companion, Redbook, McCall's, and Harper's Bazaar. He eventually painted twenty-two Saturday Evening Post covers.