George Giusti Biography
Graphic designer, Illustrator. George Giusti (née Wuermli) was born in Milan in 1908. Giusti’s father
was of Swiss descent (Wuermli) and his mother was Italian. George Giusti received his professional training at
the Reale Accadmia de Belle Arti di Brera in Milan, Italy. His influences include Mies van der Rohe, Piet
Mondrian and Paul Klee. After graduation he worked as a designer in Lugano, Italy and then moved to Zurich,
Switzerland where he opened his own design studio from 1930 to 1937. In 1936, George married Margot
Joachimsthal Neiche, a promising fashion designer. In 1937, their son Robert Giusti was born. George adopted
his mother’s name (Giusti) when he immigrated to the United States. Giusti immigrated to the United States in
1938, and spent the majority of his career in New York. He started a freelance practice and designed posters and
publicity materials for United States government agencies during World War II. He later worked as an editorial
design consultant for various commercial concerns, including twelve years for Geigy Pharmaceuticals. He
created a number of memorable cover designs for popular consumer magazines such as Time, Fortune,
Scientific American and Holiday in the 1960’s and 1970’s.