Severo Pozzati Sepo
a.k.a. Sepo. Born near Ravenna, Pozzati grew up in Bologna where he studied sculpture at the Academy of Fine Arts, then took up painting. In 1917, he joined the ''Maga'' agency of Giussepe Magagnoli, ex-director of Vercasson in Paris. (Along with its stable of Italian artists, ''Maga'' had the contracts of Mauzan and Cappiello, the chief influence on Pozzati's early style.) He moved to Paris in 1920 and was soon exhibiting widely and winning recognition. In 1923, he adopted the name Sepo. His designs vary from the elegant to the cartoonish, the unifying factor being the reality-stretching lengths to which Sepo would go to show his product in the most visually engaging and imaginative light.
The work of Severo Pozzati, or Sepo (1895-1983), who worked primarily in Paris and created masterpieces for Noveltex shirts and Motta bakery.