It's a cliché, but Saul Bass really has done it all. Films. Packaging. Products. Architecture. Corporate identification. Graphics. His work surrounds us. Pick up the telephone and you're hard-pressed not to recall Bass's ubiquitous Bell System symbol and look. Take a plane—United, Continental, Frontier: Saul Bass. Go to a film—Psycho, Anatomy of a Murder, Exodus, Spartacus, The Man With the Golden Arm, Advise & Consent, Such Good Friends: Saul Bass. In the supermarket or in the kitchen—Wesson, Quaker, Alcoa, Lawry's, Dixie: Saul Bass. Relax with a magazine, read a book, watch TV, take some pictures—Saturday Evening Post, Warner, Minolta: Saul Bass. Give to charity—The United Way, Girl Scouts: Saul Bass. Strike an Ohio Blue Tip match.
SAUL BASS was not only one of the great graphic designers of the mid-20th century but the undisputed master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese.