Frank Newbould was born in Bradford and studied at Bradford College of Art. He worked as a black-and-white illustrator and as a poster artist was renowned for his use of bright flat areas of colour in his work. During the First World War he produced few posters but made many designs for the London and North Eastern Railways (LNER), London Transport and the Orient Line during the inter-war period. At the beginning of the Second World War, Newbould produced a recruiting poster for the Auxiliary Fire Service and in 1942 joined the War Office as an assistant to Abram Games (1914-1996). For the War Office he produced eleven posters, including his famous 'Your Britain, Fight for It Now' series.