a.k.a.: Alexey Cheslavovich Brodovitch (also Brodovich; Russian.
Alexey was a Russian-born photographer, designer and instructor who is most famous for his art direction of fashion magazine Harper's Bazaar from 1938 to 1958.
Sometime after WWI; Brodovitch imigrated to Paris, France and wanted to be a painter. He gained public recognition for his work in the commercial arts by winning first prize in a poster competition for an artists' soiree called Le Bal Banal on March 24, 1924.
The poster was exhibited on walls all over Montparnasse along with a drawing by Picasso, who took second place.