Alexander Bassano

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Alexander Bassano (10 May 1829 – 21 October 1913) was the leading royal and high society portrait photographer in Victorian London.

Bassano's head of Lord Kitchener formed the basis of the First World war recruiting poster Your Country Needs You. Bassano retired from work at the studio around 1903, when the premises were extensively refurbished and relaunched as ''Bassano Ltd, Royal Photographers''.