| Notes |
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For the Revel company of Lyon, Cappiello produced one of his most masterful works, a design at once simple and effective that immediately focuses attention on the product: the Parapluie-Revel, the umbrellas braving the storm like black ships' sails. All the elements of fine poster design are here: bold shapes, strong contrasts (the background is a surprising sunny yellow), tight yet lively composition, unusual perspective --and no more detail than necessary. Who needs faces? The wind-blown coats describe the weather eloquently. Mr. Revel founded the company in Lyon in 1851; at the time of this poster, umbrellas were made of both cotton and silk. (Cappiello/ Rennert, p. 236).
One of Cappiello's most popular designs, it went through several variants over the span of its graphic lifetime. This version is the small format cartone which is the poster on a thin cardboard backing. |
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