||Linen backed. Levi's. " We put a little blue jeans in everything we make" Original Levis's promotional piece. Horizontal. Levi jeans stand almost as fence posts but represent a crop that is being havested. The farmer with a cye trimming off the blue jeans near the ground. Another is using an old wooden pitchfork to throw them up on the horse drawn wagon. The fields themselves are the wovern pattern of blue jeans forming the hill and ground.