||Although the slogan reads "I only smoke Nil" Nil isn't actually a cigarette, but rather a brand of cigarette rolling paper. Nil claimed to be as "tough as an elephant's hide," which is how the company's mascot came to be. So this was an easy marriage between product and posterist, seeing as the elephant was a favorite Cappiello attention-getter. The Joseph Bardou company introduced Nil to the public in 1887. [PAI-XLI, 141] Lush greens and vibrant reds decorate this famous elephant who seems to glide across the paper in this original horizontal vintage poster advertising Job Le Nil Rolling papers.
Though Cappiello was born in Italy, he did all his major poster work in France. This is one of his more famous images. The former Joseph Bardou factory in Angouleme is now the Angouleme Paper Museum.