||Linen backed original Swiss poster "AARAU LADET EIN" An old travel poster with a modern flair to come visit the city of Aarau. Beautiful array of colors and well printed; like most things Swiss.
This is also one of the few larger size travel posters. Aarau is the capital of the northern Swiss canton of Aargau. The old city of Aarau is situated on a rocky outcrop at a narrowing of the Aar river valley, at the southern foot of the Jura mountains. Origin of the name
The earliest use of the place name was in 1248 (in the form Arowe), and probably referred to the settlement in the area before the founding of the city. It comes, along with the name of the River Aar (which was called Arula, Arola, and Araris in early times), from the German Au, meaning floodplain.