||Original. This poster features an ice skater taking a jump at the Sun Valley Resort, it's not just for the winter sports enthusiast summer can have its fun too. Sun Valley was the brainchild of W.˜Averell Harriman, chief executive of the Union Pacific Railroad and future governor of New York.˜ The businessman in Harriman was looking for way to build passenger traffic to the West, and the avid skier in him wanted a venue that evoked the old world charm of the Swiss and Austrian Alps. To these ends he commissioned a young count, Felix Schaffgotsch to scour the country for the perfect site, and in 1936 (after the likes of Aspen, Yosemite and Mt. Rainier were passed up) Ketchum was 'discovered'. In just 7 months and at a cost of $1.5 million, four-story lodge was constructed on the former Brass Ranch lands, and ski runs were created on Dollar and Proctor Mountains.˜ (Bald Mountain wasn't even part of the original plans, as it was beyond the ski technology of the 1930's.˜ Compare the current vertical drop of Baldy's runs at 3,400 feet with Dollar's 628 feet.) Original and linen backed. Great colors.
This poster is featured on page 10 of American Express Depatures on page 10; Jul/ Aug 2012 edition.