||Original. Rare. Presented in a 16" x 17" acid free archival museum mat.
Fruit box label for Alphabetical Brand valencia oranges. Part of the Sunkist brand fruit non-profit organization which markets their member's fruit.
Growers and packers created their own labels. The images they chose related to their special interests or were designed to call attention to their product in the face of hundreds of competing brands. In the hands of a good artist and a talented graphic designer, the citrus box label became an elegant small poster, containing an easily understood and remembered message. The collaboration between fruit grower and commercial artist led to thousands of different label designs and a huge variety of subjects.