||Original. Mounted on acid free archival linen. Presented in a 22" x 13.5" acid free museum mat.
This Cheret is the Spanish version for Job cigarette papers. "Fumar el Papel" "O Dejar de Fumar". Grade A-.
This is a rare French Belle Époque period advertising poster for Job rolling papers, created by Jules Che´ret in 1895. This is a quintessential Che´ret style Belle Époque period poster, featuring a beautiful, elegantly dressed woman as the focal point of the image. The carefree, happy, charming women that Che´ret featured in his posters came to be fondly referred to as "Cherettes." This Cherette, in her yellow dress, pops from the blue background that immediately surrounds her in the center of the image. Around the blue is a cream color that composes the primary color of the background. A bold red "Job" is seen at the top of the poster, picking up the color of this Cherette's hair and lips. At the very top of the image it says, "Smoke Job papers" and at the bottom, "or quit smoking." This poster features all of the hallmarks of a Che´ret masterpiece: bright lively colors, dynamic lines, and a dominant sense of gaiety and vitality.
his poster by Che´ret is not only a rare and usual size, but is also made even more unique by the lacquer that is seen over the image. This lacquer indicates that this poster was intended to be hung indoors, as smoke caused more damage to advertisements than the natural elements posters were exposed to outdoors.