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While the poster flourished in France, Germany was still ignorant of it's elementary rules; advertisements were only dreary enlargements of art-school productions, resolutely historical, in the purest style of Bavarian renaissance…The first poster worthy of the name did not appear until 1896 for an exposition in Dresden: Die Alte Stadt by Otto Fischer. For the first time the design is graphic, the colours vivid, the lettering skillfully distributed. This vision of a woman in regional costume in the foreground, with the old town in the background, broke completely with the usual allegories (excerpted from Weill: The Poster: A Worldwide Survey and History) |
