||Original. Linen backed.
La Grande Folie (The Great Folly).
The image of this couple embracing, where we discover, as if in a cocktail, a mixture of cubism, some of Halouze's style and some of Colin's, appears to be a 'practical work' of the 1920's ...
The letters, the people, are hurled into our faces with a bluntness that is a far cry from the mannered elegance of most music hall posters.
(Folies-Bergiere, p. 13)
La Grande Folie (The Great Folly) remained faithful to Paul Derval's principals: a title of thirteen letters, the same number as all his other revues; lavish decors and costumes but no superstar. The poster on the other hand is surprising. The Folies rarely produced anything as 'art deco-ish' .