||This is the reissue of the Levi's 1971 ad. The size is 1" smaller; and less expensive than the first edition. Some advertisements donít easily lose their appeal. Take for example this poster for Levi-Strauss Europe. Jeans normally cover the skin, but graphic designer Ida van Bladel flipped that concept around. The only fabric she used was the little label that is stitched together with the back pocket. Next to that she used ink and the soft flesh of a female bottom. The result is a great photo of a bare back pocket. The poster was part of a campaign that ran in the early seventies. The backside image was also used on a shopping bag. The poster was reissued and is one inch smaller in height and width than the first edition 1971.