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Printers Proof on the side.
Archvially linen backed original turn of the century designed stone lithograph antique poster.
The Lefevre-Utile biscuit manufacturer was always eager to avail itself of the services of the best posterists. For them, Bouisset has a boy munching on a LU biscuit---and, since the company always tried to project an upper class image, he put him in the uniform of a prestigious private school, with a smock and a medal for scholarship. The LU-LU boy became a trademark used on product boxes, and it can be seen to this day painted on the entire gable wall of a 6-story building on the rue D'Auteuil in Paris.
Thevintageposter.com |
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